New York artist uses Uniball pens, draws everyone in the city

Jason Polan 1

Jason Polan has to be one of the most ambitious artists ever.

He is trying to sketch every person in New York, one pen-and-ink drawing at a time. He’s been at it for three years and, so far, has finished about 14,000 drawings, according to a recent Agence France-Presse profile on his project.

As he explains on his website, Every Person In New York:

I will be drawing people everyday and posting as frequently as I can. It is possible that I will draw you without you knowing it. I draw in Subway stations and museums and restaurants and on street corners. I try not to be in the way when I am drawing or be too noticeable.

Read more

The Bic Prank: Uncommon marketing for a common pen

Bic Prank

OK, so we know this is a little old, but it recently showed up as a marketing case study, and we just had to share the Bic Prank with all you who may not have seen it.

The story is this: BIC Cristal is a top-selling pen all around the world, with more than 100 billion sold as of 2004, but apparently writers in Germany weren’t getting the message. Bic decided to step up its marketing there, but with a low budget, there was only so much that could be done.

Some marketing genius came up with an idea for what became the Bic Prank.

Read more